In 2019 we began working with the International Cotton Advisory Committee in Washington DC. The project was to create a series of 360 Virtual Reality films to encourage cotton farmers in Africa and India to farm in a sustainable and economically viable way. By using less chemicals on their fields, and by using natural farming methods, smallholder farmers can increase their income and help protect the environment.
Combining 3d extreme macro photography of tiny insects and 8k 360 VR was a challenge that had never been attempted before at this scale. New workflows had to be developed and some of the most advanced stereoscopic filming equipment on earth was employed to show farmers what the insects in their cotton fields really look like.
When finished, the filmed will be distributed via the cloud to the outreach teams who will upload to groups of headsets.